Ordering food from your mobile

Background

As part of a bid my team and I decided to produce a proof of concept for an app that allows users to order food. Capgemini was looking into expanding the user experience offering which resulted in engagement with some major clients.

I was responsible design thinking and artefacts such as the prototype. I was involved in delivering the pitch to the client.

Role

Interaction, Visual design, Prototyping, Testing & facilitation

I worked alongside a team of designers and researchers and together we worked on a sales bid for a major fast food chain.

Defining our scope and MVP

User research in client stores
- To understand user needs, pain and current experience
Contextual research
An in depth competitor analysis to understand and take inspiration from what features work well
Create user personas to represent the user experience
Deep dive into data analytics for the current app to learn what we could

Discovery

The clients current application was designed to allow customers to order food whenever and wherever they want. The idea was to avoid the customers queuing and then allow them to collect food in restaurants.